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The food-truck revolution enters Phase 2: Grim reality, hard road to success, and a search for ways to make money off the street

October 2nd, 2013 · 135 Comments

Food trucks and bike shares, the trendiest urban movements of the 21st century. They’re perfect, right?

Well, they are great. I’m a huge fan of both. But that doesn’t mean all is bluebirds of happiness in paradise. (Now there’s one weird mixed metaphor.)

For my latest Vancouver magazine column, I went out and took a good hard look at how the food-truck world is evolving in Vancouver. Yes, there are some successes. (One of them: the guy who makes food trucks.) There are also some very unhappy stories.

Categories: Uncategorized

  • rph

    Thanks Sharon. I used that app on the weekend with a group of friends when we ended up at the Kits Farmers Market. Gorgeous day, and we did not want to have lunch inside, nor play restaurant roulette trying to balance price, food and available patio seating.

    So yes, the bricks and mortar outlets lost out, as I suspect they do quite often when the weather is good.

  • Sharon Townsend

    I stand corrected. out of the 137 licenses out there, 63 have been active in the last 40 -60 days. according to streetfoodapp.com

    Last activity for Triple O’s was September 17, Re-Up BBQ was August 16th

  • spartikus

    That happened with Primo’s and a Taco Truck.

    The regulations on the CoV website clearly state a food cart cannot be within 60 metres of a business that offers a similar menu.

    Are you claiming the Taco Food truck opened “right in front” of Primo’s as your example in the preceding paragraph clearly implies?

    And good grief if Le Taqueria had opened it’s brick&mortar operation on Granville instead of Cambie (where there are lineups).

    Primo’s, being the first Mexican restaurant in this city, deserves a special place in Vancouver’s foodie pantheon. Tastes change, though. People want more authentic Mexican food.

    They didn’t up their game. In the words of a Vancouver Sun reviewer, Primo’s had “grew a little too old and weary.”

    no point to be made – just interesting info.

    Uh huh.

    What you are seeing? The market at work. Food cart winners. Food cart losers. And so on. Also, the seasonal nature of the food cart business.

    Makes you wonder what all the hubbub was about.

    What you are not seeing? Whining from a representative of the food cart community to demand the government to raise taxes, licenses, fees on their brick & mortar competitors to counteract the “unfair” advantages of being able to apply for a liquor license, or offer their customers bathrooms, or shelter from the elements. At least on the Bulablog.

    You’re an ambassador for the South Granville business community. You might want to reflect on the image you’re projecting on behalf of your BIA. One would think it would be bad form to dance on the graves of other businesses, even those your Association doesn’t represent.

    But, you know what? Have at ‘er. Launch a big public campaign against food carts.

    See where it gets you.

  • F.H.Leghorn

    “You might want to reflect on the image you’re projecting”. Good advice for many of the posters on this site.
    spartikus’ posts were a lot more interesting when they consisted of apropos references. Even ambassadors are entitled to their opinion.
    spartikus’ ad hominem arguments must be an example of what’s left of the Left “upping their game”. Should have tried it during the provincial election. With a different outcome we’d be seeing his fellow travellers intervening in every market they could, starting with the energy companies.

  • teririch

    @spartikus #103:

    I would suggest Sharon Townsend is doing her job by working to protect and voice the concerns of the businesses she is tasked to represent.

    FYI – food trucks are parked on Burrard St. in front of Joey’s and across from Cactus Club. On occassion on Hornby in front of the Wedgewood Hotel. On W4th in front of Whole Foods and across the street from other small eateries/coffee shops.

    They may not offer the same menu, but they are pulling business from those ‘brick and mortar’ shops that pay huge rentals and tax costs to be where they are at 24/7, 365 days of the year.

    The Taco Food truck you are referring to – Off the Wagon Tacos, did great, great food. They originally started off just doing the farmer’s markets and then got a spot at Burrard and Melville by the Skytrain St. But, when the station went under construction – which went on longer than it was supposed to, they were moved from place to place which distabilizes their ‘regular’ crowd. I spoke with them on several ocassions and they were frustrated with the city – they kept losing any gains they made.

  • teririch

    @F.H. Leghorn #104;

    Speaking of the ‘left’ – I am hearing that Meggs may not run for city council in 2014 in favor of gaining a ‘union boss’ job. He is 60 and it will be his last hurrah at big wage, pension and benefits all to the cost of us wee taxpayers.

    I also see we Vancouverites are looking at up to 4% tax increase for 2014 to cover ‘wage increases’ etc for the 10,000+ unionized city staff. Lucky us.

    I spoke with someone who has now left the country to Hing Kong as he is sick of seeing 62 – 68% of their wage go to taxes, fees etc. He and his family now pay 12%.

  • Silly Season

    My point. Why should food carts be effectively subsidized, just becasewe are led to believe they are run by the ‘little guys’?

    Vij?ot so much. I would think that if they were charging what the market could bear, that they could pay a tx—just like the bricks and mortars—many run by ‘the little guys’—based on the size of their truck or the space they occupy.

    Anything else is a cheat to those who pay some pretty steep property taxes for charging for the same $6 shwarma.

    Unfair. Period.

  • Silly Season

    Sorry for the typos. Long day.

  • jenables

    #88 why do I care? Because I live here and it doesn’t have to be like that. Why have you given up?

  • waltyss

    Bill @ 100. You are so wrong in your comparison of zucchinis to kumquats.
    First, the CoV is not creating a new form of competition; they are allowing or even enabling it. They are not creating companies to compete with bricks and mortar; just allowing consumers, i.e. residents and tourists more choice.
    You, having drunk the KoolAid of private market good, public sector bad, think that every time any level of government twitches, it is somehow a blight on your God, the market. Grape or Orange KA?
    Just to keep your streak going, I do not, and never have, worked in the public sector. Not a matter of conviction, just circumstance. By the way, who pays for your membership in the Fraser Institute?

  • waltyss

    teririch @95. I am sure Sharon is defending the people who pay her salary but it is possible to represent your members by extolling their virtues rather than urging a boycott of other businesses and taking glee when they fail. That is what the objection is taken to.

  • Don D

    Ugh!

  • rph

    I know this is off topic, but the Feds are looking at giving First Nations the right to purchase land anywhere and apply their reserve status and exemptions to the land.

    They can then partner with a developer and build pretty much whatever they want on this land, and it does not have to adhere to local planning policies.

    An example of what this looks like is the Tsawwassen Shores First Nations 180 acre residential and retail development. Homes for over 5000, plus a mall the size of Metro Town. All built on prime agricultural land.

    If this proposal goes through there is nothing to stop any FN band from purchasing a block of land in any city (they do not even need to have an existing reserve in that city), partnering with a developer (like the Aquilinis who are involved in Tsawwassen) and building a 30 story condo at the corner of say, Main and Broadway.

    Up the game? New game.

  • teririch

    Interesting study just released on ‘green jobs’

    ‘Green jobs’ won’t save the environment or economy

    http://www.digitaljournal.com/pr/1516407

  • Bill

    @waltyss #110

    “they are allowing or even enabling it.”

    The competition could not occur without direct COV involvement so it is legitimate for those who are affected to challenge that action.

    Sorry to hear you have been unsuccessful in obtaining employment in the public sector. Keep trying as you appear to have all the necessary qualifications.

  • boohoo

    @109

    You care, that’s my point. So stop being so ridiculously over the top in your assertions that this city is ruined or in shambles other asinine statements. Life goes on, cities change, adapt, evolve and grow. Is all of it exactly how you think it should be? Of course not, that’s true for everyone.

    The people of Vancouver are what makes it what it is, not policy documents or political leaders. So please stop crapping all over your neighbours and colleagues.

  • waltyss

    teririch, glad to see you are bzck on this thread. So, please, tell me how Meggs retiring and going to work for a union, any union, “all to the cost of us wee taxpayers”? If you are prepared to put in the energy to type it, then you should be ready to expend the energy to explain your comment.
    Bill @116, your last comment is inane nad inaccurate .

  • Sharon Townsend

    Waltyss, encouraging people to support what they want to see survive in a neighbourhood is not the same as calling for a boycott and I don’t relish the thought of ANY business failing.

    If it is a crime for me to highlight inequities in the system – I accept the charge of guilty.

    It is outrageous that you feel the need to make this personal.

  • gman

    Its hard to believe that some people cant see that if the city gives a permit that allows a 24ft. food truck to set up at a meter directly in front of an existing cafe that it will have an unfair effect on the cafe…sheesh!!!
    I don’t think anybody is against food trucks,rather this is another example of Vision looking at another city and thinking “Oh,that’s so hip and cool lets do it here” and not considering the unintended consequences.
    They even put together their own food tasting panel in order to dictate what the trucks menu should be,talk about interfering with small business,wow!!

  • brilliant

    @Bill 115-You’re reading Waltie all wrong. He’s already got a living of some sort leaching off the union teat, he just won’t disclose what. Given the ardent embrace of Gregoris, maybe Local 15?

  • Joe Just Joe

    Why just food trucks is my question. I can’t afford the rents on Robson, there’s no reason I shouldn’t be able to open up a boutique store out of a truck and park in front of another designer store, I even promise not to sell the same brands.
    Same goes with nail salons, and hair dressers, no reason for bricks and mortar, they can be run out of vans as well. I can even offer hair cuts while my driver drives them home, sure the taxi guys won’t mind. 🙂

  • jenables

    Boohoo, I kind of see where you are coming from, but sorry, I disagree. With all due respect, the hyperbole is coming from you, and policy matters in my opinion… Indeed, it can change who your neighbours are, and I like my neighbours.

  • boohoo

    @122

    LOL. Yes, I’m the one exaggerating. Too funny.

  • waltyss

    Sharon, this is what you posted @49:
    “‘I .would encourage folks to vote with their feet and their wallets. If you like those brick and mortar eating establishments to be around when it is less than optimal weather or the prime time of day… perhaps reconsider that novelty lunch at the curb.” Sounds like a call for a boycott to me.
    As for your right to “highlight inequities in the system”, I at least have no problem with that and would defend your right to do so. By the same token, I have the right to disagree, even robustly.
    As for personal attacks, I don’t think so. At # 49, you saidL “Spartikus #59, I am assuming that you are pointing at me as a business representative – which is true. I am also a neighbourhood representative.” I took issue with how you fulfilled that role and that is hardly personal.

  • jenables

    Double checked and I’m not seeing it boo.

  • teririch

    @Waltyss #124

    How do you get boycott the food trucks out of that?

    She is suggesting to consider your options.

  • Everyman

    @Joe Just Joe 121
    Careful, mobile massage parlours won’t be far behind. A rolling red light district, if you will.

  • teririch

    @Everyman #127

    I understand that ‘happy endings’ are no longer just a ‘male’ benefit….

  • Don D

    Waltyss, why are you compelled to resort to hyperbole on EVERY occasion?

    Encouraging people “to vote with their feet and their wallets” would not be interpreted as advocating a boycott by any reasonable person.

    It really galls me that some commenters characterize you as being on the left – you are a right-wing populist elitist and a pompous ass – and the municipal party you fawn and slobber over is right-of-centre and pro-developer.

    Ugh.

  • boohoo

    @125

    I know jenables, I know.

  • Morven

    Judging from the angry and sometimes dyspeptic comments, Vancouver has done no better than anywhere else to have a balanced food truck policy.

    On the one hand, we have the food truck advocates that try to convince us that food trucks are all about social justice, community development and sustainability. On the other hand we have the opponents that have traditional views and are concerned with impact on legitimate businesses.

    After a year, I still do not know which side of the fence does the City of Vancouver sit.

    But did the city gather the evidence to show which side has the public interest (as distinct from political interest) at heart?
    -30-

  • Bill

    @brilliant #120

    I guess this means waltyss’ new found love of government action to increase competition won’t include outlawing closed shop collective agreements to increase competition in labour markets.

  • waltyss

    Bill @ 133. There aren’t enough hours in a day to respond to all the idiotic comments that you and your cohort make. However, even in that collection of awful offal, your’s is remarkable for making no sense logically, gramatically or even in terms of expressing a thought. Good on ya for trying though. E for effort.

  • waltyss

    teritherich @ # 127. I will answer you when you answer the question I asked at # 112 and # 118. You have been prolific so I am sure you have time to respond. Or is it that you don’t have a response?

  • Ned

    Awwww,
    Waltyss the only troll on this thread. All by himself. Vision must be losing members in hordes.
    Awww…